Temple University Klein College of Media and Communication
Bachelor of Arts in Public Relations
Public relations is the strategic use of communication to build relationships between organizations and their constituents. Students majoring in Public Relations learn to assess situations and determine, create and communicate strategic messages to build beneficial relationships among all kinds of organizations—including corporate, government and nonprofit—and their various constituents.
The Bachelor of Arts in Public Relations degree in the Klein College of Media and Communication educates students with the knowledge, the theory and the skills to manage relationships across consumer, corporate, economic, government and media organizations. Public Relations majors learn to develop strategies to advise corporate, government and nonprofit organizations in matters of social responsibility and public opinion.
Nationwide, public relations is one of the fastest growing areas of the communication discipline. With Temple University’s prime location in Philadelphia and proximity to New York City and Washington, D.C.—where some of the largest and best-known public relations firms are located—Temple students have the opportunity to learn from top public relations professionals.
In 2013 the Public Relations Society of America certified Temple’s Public Relations program, which is one of only 36 programs nationwide and the only one in Pennsylvania, for its academic education. The program now includes participation in the Bateman Competition, a nationwide collegiate PR contest. In addition, Klein College is one of the leading public relations programs in the northeastern U.S., giving our students an edge in the industry.
Students learn theories that affect how public relations is practiced and develop the knowledge base and the foundational PR skills of critical thinking, speaking and writing. They also
- strengthen their public speaking and leadership skills;
- design, develop and evaluate campaigns;
- produce campaign materials that rely on original research, promotional materials, and social and traditional media techniques; and
- learn how to manage client expectations, as well as the ethical and legal implications of their work.
Annenberg Hall, 2020 N. 13th St.
Philadelphia, Pennsylvania 19122
United States of America